What Makes a Social Media Ad Design Stop the Scroll? 8 Elements That Work
A social media ad design stops the scroll when it has one clear focal point, strong contrast, very little text, real faces, movement in the first second, a mobile-first format, recognisable branding and a clear call to action. Together, these elements help your ad grab attention in the feed and give people a reason to […]
7 Signs Your Business Website Needs a Redesign
Your business website needs a redesign if it looks outdated, does not work well on mobile, loads slowly, gets visitors but few enquiries, is hard to update, no longer reflects your business or shows security warnings. If two or more of these sound familiar, a redesign will usually deliver better results than continuing to patch […]
10 Common SEO Mistakes That Stop Business Websites from Ranking
The most common SEO mistakes that stop business websites from ranking are targeting the wrong keywords, weak or duplicate page titles, thin content, slow page speed, poor mobile experience, blocked or unindexed pages, broken links, no internal linking, an unoptimised Google Business Profile and never tracking results. Most of these are easy to fix once […]
What Is a Green Screen and How Does It Work? A Beginner’s Guide
A green screen is a solid green backdrop used in video and photo production so the background can be removed and replaced with another image, video or graphic during editing. The technique behind it is called chroma keying: software detects one specific colour, makes it transparent and layers a new background in its place. If […]
